TechCrunch AI
Friday, July 24, 2026
Sarah Perez
Why Cognition bought Poke: AI personality is becoming a competitive advantage
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AI coding startup Cognition has acquired Poke, the AI assistant you text like a friend, in a deal valuing the startup in the low nine figures.
The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assist...
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