OpenAI Blog
Tuesday, March 24, 2026
Powering product discovery in ChatGPT
ChatGPT e-commerce product discovery Agentic Commerce Protocol shopping integration
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Summary
ChatGPT has introduced a new shopping feature called the Agentic Commerce Protocol that enhances product discovery with visual, immersive experiences.
The feature allows users to compare products side-by-side and enables merchants to integrate their offerings directly into the platform.
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