Ars Technica AI
Thursday, April 2, 2026
Ashley Belanger
Perplexity's "Incognito Mode" is a "sham," lawsuit says
Perplexity privacy violation incognito mode data sharing ad revenue
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A lawsuit alleges that Perplexity's "Incognito Mode" is misleading, claiming the AI company shares millions of user chats with Google and Meta to boost ad revenue despite privacy promises.
The suit accuses all three companies of violating user privacy expectations by monetizing conversations that users believed were private.
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